Moreover, he [the analyst] knows very well that the preaching of even the worthiest precepts only provokes the patient into open hostility or secret resistance and thus needlessly endangers the aim of the treatment. The psychic situation of the individual is so menaced nowadays by advertising, propaganda, and other more or less well-meant advice and suggestions that for once in his life the patient might be offered a relationship that does not repeat the nauseating “you should,” “you must” and similar confessions of impotence.
- Pg. 30, The Undiscovered Self – C.G. Jung, 9-780691-150512